Design Philosophy
A fusion of rigorous engineering and emotive aesthetics. Built on the principles of clarity, precision, and meaningful motion.
Core Pillars
The visual language is derived from four distinct yet complementary disciplines.
Swiss International
Objectivity through grid systems. Information architecture is prioritized over decoration. Typography is the primary visual element.
Japanese Minimalism
"Ma" (Negative Space) as an active element. Reduction to the essential. Beauty found in functionality and subtle details.
European Editorial
Bold asymmetrical layouts. High contrast. Treating web interfaces with the prestige and structure of print media.
Modern Tech UI
Interactive feedback. Dark mode by default. Glassmorphism and lighting effects that suggest depth and digital premiumness.
System Architecture
- Grid12-Column Fluid
- TypeInter Tight + Geist Mono
- ColorCarbon, Paper, Emerald
- MotionOrchestrated Logic
01. Typography
Inter Tight / Geist MonoCreative
Engineering
The quick brown fox jumps over the lazy dog.
Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
02. Color System
Tokens03. Grid System
12 - Column FluidUI Components
Atomic elements designed for clarity and interaction.
Buttons
Forms
Usage Guidelines
Do's & Don'tsUse Emerald Green for primary actions, success states, and active navigation indicators.
Do not use gradients for text or borders unless properly masked. Do not mix serif fonts in UI controls.